Analysis shows how the
human eye scans a typical
package label.



Why would Microsoft parody its own custom packaging design? Watch this version of a rebranded Apple iPod.

The Packaging Design Agency:

Avoid beauty contests when it comes to package design.

Product Package Design: Determining the business value of new ideas.

Package Design Consultants: Strategies for going Global.

Best Packaging Design: Principles for the Technology Market.

Packaging Design Ideas: Effective reseller techniques for a product makeover.

The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand.

Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else.

What is a dieline anyway?

What is the package design process?

BigCity creates a new design standard for Bell Sympatico.

Holiday gift packages at the LCBO look for a home.

About Us


Background

We have over 20 years experience in innovative marketing, branding, and design.

Our work for clients includes Bacardi, Universal Studios, Audi, and Bell Sympatico. We have been Featured in Direct Magazine, Package Design Magazine China, the Design Management Review, and the Summit Awards. We have international recognition for our branding and marketing work in developing countries, and are recognized thought leaders on the Innovation Exchange. We are members of ARGDO, CESO, and the Design Management Institute.


Innovation Outside of Packaging Design

Although packaging design is one of our core offerings, we are also active in other areas of customer feedback and business success.

We have created Interview Coach, a profitable email marketing system that increases revenue potential for publishers by over 400%. We have developed the Market Feedback System, which uses consumer emotional and literal feedback to build features and benefits into the products and services that are sold to them. As well, we market the Digital Footprint, which is a way for organisations to measure, monitor, and interact with social media.

And be sure to visit our blog about SR&ED.

Intern Placements
Every year we have students from France intern with us. They are involved in marketing and research for both national and international markets.
2010 - Alexandre Adjevi-Neglokpe, Honore De Balzac, Paris

2009 - Rose Saint-Cyr, Ecole Nationale de Commerce, Paris

2008 - Anissa Ghrib, Honoré de Balzac, Paris

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©Copyright 2009 Big City Graphics, Inc. a Product Packaging Design Agency


The five second
package design rule


The average shopper only spends 5-7 seconds scanning a label on the shelf on any given day. So no matter how much copy you have put on the package, it probably won't be read. more>

The meaning of color - it’s not what you think



The idea that colors have intrinsic and timeless ‘meanings’ is mistaken.  Advanced research in the domain of product marketing indicates that shoppers do not identify particular colors with particular abstract concepts (e.g. the color red with the concepts ‘hot’ or ‘fire’). Rather, the ‘meaning’ of particular colors hinges entirely on the context in which the colors are being used. more>