Wine & Spirits Industry Innovation

Bottle in a Box Innovation
DrinkBox for Gone Natural
Limited Edition Book for Grey Goose
The Billion Dollar Bottle
Vitamin Enriched Beer
Vodka Thermos

Analysis shows how the
human eye scans a typical
package label.

Why would Microsoft parody its own custom packaging design? Watch this version of a rebranded Apple iPod.

The Packaging Design Agency:

Avoid beauty contests when it comes to package design.

Product Package Design: Determining the business value of new ideas.

Package Design Consultants: Strategies for going Global.

Best Packaging Design: Principles for the Technology Market.

Packaging Design Ideas: Effective reseller techniques for a product makeover.

The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand.

Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else.

What is a dieline anyway?

What is the package design process?

BigCity creates a new design standard for Bell Sympatico.

Holiday gift packages at the LCBO look for a home.

Product and Package Design Innovation:
Gone Natural with DrinkBox*

"A Wine and Spirits Solution that makes sense"

Putting the Gone Natural brand into DrinkBox*, a natural extension of how consumers drink outside of the home.
This solution provides a great way for the casual drinker, designed for the 19 - 26 year old demographic, to enjoy their alcoholic beverages without spilling, breaking, or hampering consumption whether inside or out.

Features
Approach: Easy to hold, spill-proof DrinkBox*
Structure: Eco-friendly Tetra Pack
Size: 330 mL or 500 mL
Access: Sealed “no-spill” poke-through lid at top with drinking straw attached to the side

Benefits
Natural progression from juice box (as a child or
teen) to DrinkBox* (as an adult)
• Portability
- convenient for traveling, camping (easy to pack)
- durability (throwing it to friends with no breakage)
• Discrete (does not look like a beer or cooler bottle)
• Eco-friendly (recyclable)
• Fun to drink from

*Patent Pending. All Rights Reserved.

DesignFirms Link Exchange

The five second
package design rule

The average shopper only spends 5-7 seconds scanning a label on the shelf on any given day. So no matter how much copy you have put on the package, it probably won't be read. more>

The meaning of color - it’s not what you think

The idea that colors have intrinsic and timeless ‘meanings’ is mistaken. Advanced research in the domain of product marketing indicates that shoppers do not identify particular colors with particular abstract concepts (e.g. the color red with the concepts ‘hot’ or ‘fire’). Rather, the ‘meaning’ of particular colors hinges entirely on the context in which the colors are being used. more>

Product and Package Design Innovation: Gone Natural with DrinkBox*

The five second package design rule

The meaning of color - it’s not what you think

Product and Package Design Innovation:
Gone Natural with DrinkBox*

The five second
package design rule