Wine & Spirits Industry Innovation

Bottle in a Box Innovation
DrinkBox for Gone Natural
Limited Edition Book for Grey Goose
The Billion Dollar Bottle
Vitamin Enriched Beer
Vodka Thermos

Analysis shows how the
human eye scans a typical
package label.

Why would Microsoft parody its own custom packaging design? Watch this version of a rebranded Apple iPod.

The Packaging Design Agency:

Avoid beauty contests when it comes to package design.

Product Package Design: Determining the business value of new ideas.

Package Design Consultants: Strategies for going Global.

Best Packaging Design: Principles for the Technology Market.

Packaging Design Ideas: Effective reseller techniques for a product makeover.

The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand.

Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else.

What is a dieline anyway?

What is the package design process?

BigCity creates a new design standard for Bell Sympatico.

Holiday gift packages at the LCBO look for a home.

Package Design Innovation:
A Powerful Brand Impression

Bottle in a Box lets you shape the package to the bottle!

This is a patented solution to making a high-contrast visual impact with your bottle packaging that works in all of the wine and spirits, perfume, cosmetics, and premium grocery categories!
This structual packaging design innovation makes a huge impact on the shelf in contrast to all the other package products on the market. The package design template can be made to fit any bottle configuration (yes, even champagne!). Over 7 years in development and now available to enhance or define your product branding on the shelf.

Features & Benefits

•	Template customized to fit any bottle configuration in width, depth, and shape, as well as any neck length
•	Bag-in-a-box applications
•	Tested in the market
•	Awarded Silver Medal at Geneva Inventions Exhibition for Packaging Innovation 2006

•	A consumer can pick up a 1.5 litre bottle in this package by the lid - cap top has no slippage
•	Focus group testing favours the bottle shape box over tube or square configurations
•	Over 2000 units successfully merchandised for a premium brand of wine in Greece

DesignFirms Link Exchange

The five second
package design rule

The average shopper only spends 5-7 seconds scanning a label on the shelf on any given day. So no matter how much copy you have put on the package, it probably won't be read. more>

The meaning of color - it’s not what you think

The idea that colors have intrinsic and timeless ‘meanings’ is mistaken. Advanced research in the domain of product marketing indicates that shoppers do not identify particular colors with particular abstract concepts (e.g. the color red with the concepts ‘hot’ or ‘fire’). Rather, the ‘meaning’ of particular colors hinges entirely on the context in which the colors are being used. more>

Package Design Innovation: A Powerful Brand Impression

The five second package design rule

The meaning of color - it’s not what you think

Package Design Innovation:
A Powerful Brand Impression

The five second
package design rule