Wine & Spirits Industry Innovation

Bottle in a Box Innovation
DrinkBox for Gone Natural
Limited Edition Book for Grey Goose
Vitamin Enriched Beer
Vodka Thermos

Analysis shows how the
human eye scans a typical
package label.

Why would Microsoft parody its own custom packaging design? Watch this version of a rebranded Apple iPod.

The Packaging Design Agency:

Avoid beauty contests when it comes to package design.

Product Package Design: Determining the business value of new ideas.

Package Design Consultants: Strategies for going Global.

Best Packaging Design: Principles for the Technology Market.

Packaging Design Ideas: Effective reseller techniques for a product makeover.

The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand.

Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else.

What is a dieline anyway?

What is the package design process?

BigCity creates a new design standard for Bell Sympatico.

Holiday gift packages at the LCBO look for a home.

Package Design Innovation:
Limited Edition Book Box

This premium impression makes Grey Goose look good!

When it comes to fine spirits gift packs, most consumers are used to the standard offering: a bottle and 2 glasses inside a large colored cardboard package, complete with plastic windows and styrofoam interior.

We wanted to create something for Grey Goose that was unique and collectable. This gift box is a hand bound limited edition book case complete with a bottle of Grey Goose and branded bottle chiller.

Here's how to make your limited edition work: Have each book case numbered, and issued in a limited edition of 1,000 - 2,000. The binding should be in cloth and leather, with embossed graphics and the edition number on each of the components. We use a professional limited edition bookbinding service to put this together, the same one Donald Trump uses! The quality, look and feel is like something that would fit in your library.

DesignFirms Link Exchange

The five second
package design rule

The average shopper only spends 5-7 seconds scanning a label on the shelf on any given day. So no matter how much copy you have put on the package, it probably won't be read. more>

The meaning of color - it’s not what you think

The idea that colors have intrinsic and timeless ‘meanings’ is mistaken. Advanced research in the domain of product marketing indicates that shoppers do not identify particular colors with particular abstract concepts (e.g. the color red with the concepts ‘hot’ or ‘fire’). Rather, the ‘meaning’ of particular colors hinges entirely on the context in which the colors are being used. more>

Package Design Innovation: Limited Edition Book Box

The five second package design rule

The meaning of color - it’s not what you think

Package Design Innovation:
Limited Edition Book Box

The five second
package design rule