Wine & Spirits Industry Innovation

Bottle in a Box Innovation
DrinkBox for Gone Natural
Limited Edition Book for Grey Goose
Vitamin Enriched Beer
Vodka Thermos

Analysis shows how the
human eye scans a typical
package label.

Why would Microsoft parody its own custom packaging design? Watch this version of a rebranded Apple iPod.

The Packaging Design Agency:

Avoid beauty contests when it comes to package design.

Product Package Design: Determining the business value of new ideas.

Package Design Consultants: Strategies for going Global.

Best Packaging Design: Principles for the Technology Market.

Packaging Design Ideas: Effective reseller techniques for a product makeover.

The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand.

Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else.

What is a dieline anyway?

What is the package design process?

BigCity creates a new design standard for Bell Sympatico.

Holiday gift packages at the LCBO look for a home.

Package Design Excellence:
Billion Dollar Bottle for NR Group

Genentech celebrates $1 Billion in sales with distinctive bottle

NR Group had us design a custom wine label and announcement mailer that celebrated an important milestone.

The NR Group needed a sophisticated look and feel for this project for one of Genentech’s successful products, and we created a label design and supporting material that would stand tall in any wine cellar.

DesignFirms Link Exchange

The five second
package design rule

The average shopper only spends 5-7 seconds scanning a label on the shelf on any given day. So no matter how much copy you have put on the package, it probably won't be read. more>

The meaning of color - it’s not what you think

The idea that colors have intrinsic and timeless ‘meanings’ is mistaken. Advanced research in the domain of product marketing indicates that shoppers do not identify particular colors with particular abstract concepts (e.g. the color red with the concepts ‘hot’ or ‘fire’). Rather, the ‘meaning’ of particular colors hinges entirely on the context in which the colors are being used. more>

Package Design Excellence: Billion Dollar Bottle for NR Group

The five second package design rule

The meaning of color - it’s not what you think

Package Design Excellence:
Billion Dollar Bottle for NR Group

The five second
package design rule