Interactive Design
Email Marketing
Affiliate Marketing
Social Media Tools
Social Media Marketing
Design Thinking
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Interactive Marketing:
Lead Generation
Our Lead Generation systems are all about domination. see the SR&ED example>
Interactive Tools:
Digital Footprint
Measuring your impact in social media. more>
Interactive Tools:
Making the Story Stick
Using tools to tell stories and engage audiences in a way the makes them stick. more>
Tim Robertson RGD has over 20 years experience in innovative marketing, branding, and design. His work for clients includes Bacardi, Universal Studios, Audi, and Bell Sympatico. He has been Featured in Direct Magazine, Package Design Magazine China, the Design Management Review, and the Summit Awards. He has international recognition for his marketing work in developing countries, and is a recognized thought leader on the Innovation Exchange. He is a member of ARGDO, CESO, and the Design Management Institute..

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The meaning of color

The idea that colors have intrinsic and timeless ‘meanings’ is mistaken. Advanced research in the domain of product marketing indicates that shoppers do not identify particular colors with particular abstract concepts (e.g. the color red with the concepts ‘hot’ or ‘fire’). Rather, the ‘meaning’ of particular colors hinges entirely on the context in which the colors are being used. more>
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