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The Packaging Design Agency: Avoid beauty contests when it comes to package design. Product Package Design: Determining the business value of new ideas. Package Design Consultants: Strategies for going Global. Best Packaging Design: Principles for the Technology Market. Packaging Design Ideas: Effective reseller techniques for a product makeover. The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand. Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else. What is a dieline anyway? What is the package design process? BigCity creates a new design standard for Bell Sympatico. Holiday gift packages at the LCBO look for a home. |
Custom Packaging Design - The Microsoft iPod ParodyWhy would Microsoft parody it's own product package design? This hilarious send-up illustrates what happens when marketers run amok. Instead of the clean, high value package Apple designed, the end product is cluttered with badges, system requirements, legal copy, third party endorsements, extensive brand statements and sub-statements, and call-outs. Apple's package design agency would not have allowed this pollution of valuable shelf presence and space. Microsoft has admitted publicly that this parody was created internally. It was made by some product innovation managers in response to Microsoft's habit of creating info-clutter. Instead of having a clear branding and benefit message, the marketing staff attempt to tell the whole story - right down to the last excruciating detail. |
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The Packaging Design Agency: Avoid beauty contests when it comes to package design! Product Package Design: Determining the business value of new ideas. Package Design Consultants: Strategies for going Global. Best Packaging Design: Principles for the Technology Market. Packaging Design Ideas: Effective reseller techniques for a product makeover. The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand. Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else. What is a dieline anyway? What is the package design process? BigCity creates a new design standard for Bell Sympatico. Holiday gift packages at the LCBO look for a home. |
Custom Packaging Design - The Microsoft iPod ParodyWhy would Microsoft parody it's own product package design? This hilarious send-up illustrates what happens when marketers run amok. Instead of the clean, high value package Apple designed, the end product is cluttered with badges, system requirements, legal copy, third party endorsements, extensive brand statements and sub-statements, and call-outs. Apple's package design agency would not have allowed this pollution of valuable shelf presence and space. Microsoft has admitted publicly that this parody was created internally. It was made by some product innovation managers in response to Microsoft's habit of creating info-clutter. Instead of having a clear branding and benefit message, the marketing staff attempt to tell the whole story - right down to the last excruciating detail.  home | informative articles | news releases | contact | privacy policy | terms and conditions | disclaimer About the Author: Tim Robertson RGD represents several of Canada's most distinguished design firms. With over 20 years experience in branding and packaging design, he has been featured in Direct Magazine, the Design Management Review, and the Summit Awards. |
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