Package Design - Product Packaging Design - Packaging Design Agency Research

Analysis shows how the
human eye scans a typical
package label.

Why would Microsoft parody its own custom packaging design? Watch this version of a rebranded Apple iPod.

The Packaging Design Agency:

Avoid beauty contests when it comes to package design.

Product Package Design: Determining the business value of new ideas.

Package Design Consultants: Strategies for going Global.

Best Packaging Design: Principles for the Technology Market.

Packaging Design Ideas: Effective reseller techniques for a product makeover.

The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand.

Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else.

What is a dieline anyway?

What is the package design process?

BigCity creates a new design standard for Bell Sympatico.

Holiday gift packages at the LCBO look for a home.

Office humor with a twist. 1950's style images with comments on today's social media, blogging, phone texting, and more! Available for licensing. Download PDF Sellsheet.

To get to "Yes", you need to go through so many No's! Crusty characters in various states of "no". Available for licensing. Download PDF Sellsheet.

Hilarious send-ups of canned food, with zany examples such as Thanksgiving Dinner, Fresh Garden Salad, and Fluffy Pancakes and Crispy Bacon. Available for licensing. Download PDF Sellsheet.

Humorous greeting cards with Laugh Out Loud responses! Great line for the college crowd or sophisticated urbanite. Available for licensing.

The five second
package design rule

The average shopper only spends 5-7 seconds scanning a label on the shelf on any given day. So no matter how much copy you have put on the package, it probably won't be read. more>

The meaning of color - it’s not what you think

The idea that colors have intrinsic and timeless ‘meanings’ is mistaken. Advanced research in the domain of product marketing indicates that shoppers do not identify particular colors with particular abstract concepts (e.g. the color red with the concepts ‘hot’ or ‘fire’). Rather, the ‘meaning’ of particular colors hinges entirely on the context in which the colors are being used. more>

The five second package design rule

The meaning of color - it’s not what you think

The five second
package design rule