Package Design - Product Packaging Design - Packaging Design Agency Research

Analysis shows how the
human eye scans a typical
package label.

Why would Microsoft parody its own custom packaging design? Watch this version of a rebranded Apple iPod.

The Packaging Design Agency:

Avoid beauty contests when it comes to package design.

Product Package Design: Determining the business value of new ideas.

Package Design Consultants: Strategies for going Global.

Best Packaging Design: Principles for the Technology Market.

Packaging Design Ideas: Effective reseller techniques for a product makeover.

The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand.

Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else.

What is a dieline anyway?

What is the package design process?

BigCity creates a new design standard for Bell Sympatico.

Holiday gift packages at the LCBO look for a home.

“This was one of the fastest product launches in the history of Sympatico. I needed a company that could pull out all the stops and meet our timelines without excuses. BigCity’s flexibility and agility allowed us to respond to the market with an innovative and effective solution to both our brand and packaging.”
- Jennifer Lee, Bell Sympatico

“Tim, this is a HUGE step forward. Thank you for making it happen – so extremely well and so very quickly. This sets the stage for us to take this great initiative to more places it needs and deserves to be.”
- Dennis Cook, Northwater Capital Management

“The quality of service is simply outstanding. For every creative project I have received innovative ideas, timely response and excellent quality. Itxs a great relief to know that I can get things turned around at the speed of light and at great value.”
- Tabitha Aquino, Bell Sympatico

“Isn't it refreshing to be informed by someone who clearly has a finger on the pulse of what's going on. To distill the complexities into digestable information - not jargon filled rehearsed script. Tim's presentation left me more informed, optimistic about the possibilities and an enormous respect for a skillful presenter.”
- Sharon Lockwood, Line of Sight Design Associates Inc.

“Thank you so much for your quick turnaround on this final concept! The creative you sent through is full of essential details and extremely comprehensive - we love it! Thanks again for all your great work on this project... we’ve definitely got something wonderful in the works.”
- Diandra Mohammed, Grey Goose, Bacardi

DesignFirms Link Exchange

The five second
package design rule

The average shopper only spends 5-7 seconds scanning a label on the shelf on any given day. So no matter how much copy you have put on the package, it probably won't be read. more>

The meaning of color - it’s not what you think

The idea that colors have intrinsic and timeless ‘meanings’ is mistaken. Advanced research in the domain of product marketing indicates that shoppers do not identify particular colors with particular abstract concepts (e.g. the color red with the concepts ‘hot’ or ‘fire’). Rather, the ‘meaning’ of particular colors hinges entirely on the context in which the colors are being used. more>

The five second package design rule

The meaning of color - it’s not what you think

The five second
package design rule