Analysis shows how the
human eye scans a typical
package label.

Why would Microsoft parody its own custom packaging design? Watch this version of a rebranded Apple iPod.

The Packaging Design Agency:

Avoid beauty contests when it comes to package design.

Product Package Design: Determining the business value of new ideas.

Package Design Consultants: Strategies for going Global.

Best Packaging Design: Principles for the Technology Market.

Packaging Design Ideas: Effective reseller techniques for a product makeover.

The Packaging Design Portfolio: When packaging design detracts from the perceived value of a brand.

Packaging Design Solutions: How to deal with superiors who say "I don't like it" and little else.

What is a dieline anyway?

What is the package design process?

BigCity creates a new design standard for Bell Sympatico.

Holiday gift packages at the LCBO look for a home.

Package Design Templates: What is a package dieline, anyway?

This is a term you'll hear quite a bit when talking about product packaging design...here is a simple explanation.

Most product packages are made out of one sheet of cardboard.

Once the cardstock for the package design has been printed, the sheet is fed into a machine that cuts the complete shape of the package - the flaps, folds, and panels. The line that describes this shape is called a dieline. The printed package design is then folded and glued.

At the beginning stages of design concepts, you won't need a dieline.
Once the packaging design is close to being finalized, a dieline is put in place and used to create mockups of the actual finished package.

Some dielines are standard, others are custom.
A production company or your supplier will provide the packaging design agency with the appropriate dieline prior to going into production of the approved package design.

Packaging design agency dieline sample

About the Author: Tim Robertson RGD represents several of Canada's most distinguished design firms. With over 20 years experience in branding and packaging design, he has been featured in Direct Magazine, the Design Management Review, and the Summit Awards.

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The five second
package design rule

The average shopper only spends 5-7 seconds scanning a label on the shelf on any given day. So no matter how much copy you have put on the package, it probably won't be read. more>

The meaning of color - it’s not what you think

The idea that colors have intrinsic and timeless ‘meanings’ is mistaken. Advanced research in the domain of product marketing indicates that shoppers do not identify particular colors with particular abstract concepts (e.g. the color red with the concepts ‘hot’ or ‘fire’). Rather, the ‘meaning’ of particular colors hinges entirely on the context in which the colors are being used. more>

Package Design Templates: What is a package dieline, anyway?

This is a term you'll hear quite a bit when talking about product packaging design...here is a simple explanation.

The five second package design rule

The meaning of color - it’s not what you think

The five second
package design rule